5 must-have elements on your homepage

Have you stumbled upon a website and it took you a while to figure out what it was all about? Did you spend too much time searching for the contact info on a website, or to find out who was behind the services offered? Frustrating, right? But it is more than that. It’s unprofessional.

Don’t make the same mistakes. Your homepage is your gateway to your customers and clients and with a glance, they should know what sets you apart and what value you can provide to them.

If you want to check how well your homepage is optimized, or if you are thinking of redesigning the whole thing, here are the 5 must-have elements that every homepage needs:

1. Your offer. Tell your site visitors immediately what value you are offering and what it will mean to them to work with you.
2. Your client’s pain point(s). Show how you have helped others that had similar problems.
3. Your values. Which values set you apart and can help your clients find solutions to their problems.
4. Yourself. Show personality, a photo and why you love to do what you do. Why do you care about your work?
5. Your suggested next steps. Include a prominent call-to-action: downloading a freebie, scheduling a call or signing up for a newsletter. Give your site visitors one action item to do…