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A content strategy that works
Plus, a free template you can customize
Most of your website traffic comes from the quality content you produce. Because without content, you don’t have a website.
But did you know that writing and producing good content is not enough? It also must align with a clear content strategy that you continuously define and refine.
So, what is a content strategy?
A content strategy is a comprehensive plan for publishing and managing content. It ensures your writing is valuable, relevant and consistent to attract and keep a target audience. It’s a strategic approach to planning and maintaining content throughout its lifecycle.
According to Market Inside Group, “Great content […] engages new audiences, builds trust with potential customers and keeps web visitors coming back. To succeed in today’s competitive digital marketing landscape, you need a full-scale content strategy.”
A comprehensive content strategy focuses on:
Goal Setting: You verify that your content aligns with your overall business objectives.
Audience Analysis: You prioritize how to meet your target audience’s needs.
