Building Your Website: Going Cheap vs. Going Pro

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You want to build your website. You have your content in place, a design idea formulated but are faced with one daunting decision: Should I do it myself, hire my niece, give in to the tempting ad that promises a website for $50 — or should I rely on a professional designer and face steeper costs?

I hope you will decide on the latter. Here’s why.

Cheap or free website builders and platforms are dying trends for serious businesses because designing websites is more than copying/pasting text into pre-defined templates. Good designers have your back. They have a clear content strategy in place. They design a website that is uniquely yours.

That said, it is OK to choose a cheap website building platform to get your feet wet, but be aware that as a serious, growing business or enterprise, you will have to expand at some point later on and be forced to start your website from scratch. That’s why choosing your design approach from the get-go is so important.

You may save money upfront going with cheap designers or website builder platforms. But the price you pay now impacts the quality and the service you will receive. In order to grow your business and stand out, you will have to invest further down the road. By then, the cheap designer you worked with has moved on and is nowhere to be found…