Fiction Writing as Content Strategy

Can fiction and storytelling bring your readers closer to your content? You know the answer, don’t you? Of course, they can!

Reading a good book can bring you to tears and feel pain, sorrow, or joy. Reading fiction can shape real lives. There’s scientific evidence that when you read fiction, you are encountering human-constructed characters, settings and situations, and this necessary suspension of disbelief — of having to entertain the possibility of other realities — means you aren’t merely learning to understand the world as it is, but, also, how to imagine a different one. And this act of imagining makes alternative outcomes in strategic marketing possible.

But there’s more: Great writing in the real world does not reveal what’s in your mind. Yep, you read that right. In the real world, your readers will read your writing, or they will not. And to make them read your work or even pay you for the privilege of reading it, your writing has to be valuable to them. Your marketing or content strategy must offer value and connect with your audience.

Don’t forget that language is social, whether used in fiction writing or marketing. You build a relationship with your readers. It is not about you. It is about them. Social impact storytelling needs to be a part of your overall content strategy.