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Great Infographics Need Great Stories. Here’s How To Get It Right.
In the 1850s, famed nurse Florence Nightingale was the first person to use and compare statistics by creating elaborate infographics, diagrams and color-coded flowcharts for her presentations to persuade hospitals of the need for change.
To this day, infographics are an important and effective tool to digest and make sense of the vast amounts of data we gather. They clearly and visually break down the information and offer an easy-to-understand overview or quick explanation of a complex topic or process.
And they are the perfect fusion of content + design.
Nonprofits engage in storytelling to communicate and create effective outreach, awareness and donation campaigns for a cause. Infographics are especially suited for them to highlight their mission, tell their stories, visualize complex data, explain research findings and show trends in their case studies. A good infographic shows why prospective donors should care and how their engagement can make an impact.
Great infographics, however, need good stories and a compelling narrative to make the infographic informative and persuasive enough…
