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How to choose the right fonts
Good typography boosts your content
Do you feel specific fonts draw your attention and are easy on the eyes, whereas others are irritating and distracting? Sure you do.
Choosing the right font matters when designing with content in mind. First, it helps your readers absorb your message. In addition, a good font promotes readability and accessibility.
Designers pick fonts according to the content and its context, and they are aware that readers react to typefaces differently across languages and cultures.
According to the British type designer Matthew Carter, “type is a beautiful group of letters, not a group of beautiful letters.” So the right fonts turn words into beautiful groups; they promote the content and convey emotions. Good typography is storytelling that makes or breaks your content flow.
Consequently, typography is an integral part of content design. It stresses aesthetics and usability.
Written communication depends on correct fonts. Think of a promotional flyer, an urgent call-to-action, an error message, a printed wedding invitation on beautiful stationery, or a flashing emergency alert on your phone. Optimized fonts trigger emotional responses, or they convey an urgency to act.
