How to identify your brand story

5 steps that help empower your audience

Have you ever asked yourself whether you should share personal experiences with your clients?

The answer is simple: Yes! We take for granted how human we all really are, and personal stories help us connect with each other.

As a personal brand or service provider, you want to offer your potential clients what they need right now. And narratives that are personal, relatable and offer solutions connect the most.

How to create interesting, honest narratives:

1. Divide your life into decades and find the three most compelling instances for each.

2. Identify for each instance, a) What was your feeling associated with it?
b) What was the lesson learned? c) What was the outcome?

3. Look at all the instances and extract the top five feelings that you believe could also apply to your audience (happy, triumphant, overwhelmed, insecure, hesitant, hurt, relieved, stressed, etc.). Now ask yourself: Does your audience experiences that feeling and therefore seeks your help? Think about its needs and where it is at. This is no longer about you, your brand, or your service; it is about your clients, readers or listeners.