Share content or promote your own?

Here’s what works

Did you know that LinkedIn’s algorithms favor YOUR quality content over frequent sharing of (or commenting on) OTHER PEOPLE’S stories in its newsfeed? The same goes for many other social media platforms.

There are many types of original content you can create to use in your content strategy to promote your organization or brand on social media. Just make sure your content is always different, offers value and is concrete, accurate, timely and informative.

Here’s a quick overview of the types of original content you should post frequently on social media.

Create content that is…

• resourceful: crowd-sourced and curated
• gracefully bragging: introducing your services or brand
• educational: sharing concrete lessons and takeaways
• promotional: this should make up only 10% of your posts
• revealing: your own narrative, experience and struggle
• trending: analyzing trends and events in your industry
• telling a story: describing one problem and offering one solution
• inspiring: something memorable that others want to share