Why Content Design Is Crucial For Websites

A new content-first mindset

Have you ever wondered what should come first, your content or your design?

A Content Design approach to creating your website is your answer. Because designing a website without copy is like creating a book cover before writing the book. Content Design helps you launch a well-functioning website with highly effective content.

Content designers gather each content element to establish the correct content flow. They decide, for example, whether information needs to be placed in a sidebar to stick out; whether content can be left out/added when accessing a site on mobile devices; whether the content would be more effective as an infographic, video, bulleted list, or as a separate site element. And whether a piece of information is crucial to users and merits a separate page with straightforward navigation.

These content assessments are examples of Content Design at work. You create and evaluate your content to display it most effectively. In the end, your content dictates the design.

Content Design ensures that your readers get all the information they need, when and where they expect it — and that it is easy to find and consume. It shows that you respect your readers and focus on them — not on yourself.