Content overload?

How to repurpose your writing

Eugenio Mazzone/Unsplash

Is outdated content weighing your site down?

I’ve been there. As a writer who started in print media, I wasn’t sure how to translate longer content to the web when I designed my first website and how to give my writing a fresh feel.

Most of us believed effective web content had to be brief, bland and bullet-pointed to get the most likes and shares. What I discovered instead was that readers were still looking for quality writing, no matter its length and no matter the platform.

Today, online readers appreciate quality long-form narratives and storytelling even more, especially when it speaks to them.

But the content needs to feel original and new.

So, boost your older quality long-form writing to create even better content.

Here’s how.

1. ​Content Audit Checklist​

First, assess what content you already have that can be reused and what feels outdated. Use this checklist for a thorough content audit. Be honest about what needs to go and what can stay.

2. ​Refresh older content and upcycle!​

Then, repackage and reuse that content without rewriting it from scratch to give it a fresh feel. This is called upcycling…